Mission We believe “For Every Borrower there is a Lender”, we help them to connect by use of technology. There is a huge opportunity to service consumer need for a loan uniquely, beginning with the loan need to connect to the right lender in quickest possible time for best of the loan terms possible.

A Loan Consumer primarily wants three things, Credible Information on Multiple Loan Choices, Smart Online Tools to Compare & Quick Delivery of Loan from Lender of Choice. Our mission is to meet this need in the loan market with innovative technology and lending solutions to Empower Loan Consumer, Enable Loan Distributors, Engage Loan Lead Sources like Builders for Home Loans and Connect to Lenders efficiently, keeping consumer loan need at the centre of our business objective.


WhatsLoan is Loan As A Service –LAAS,Mobile First Online Platform that provides Technology to Empower the Loan Consumer for Loan of Choice, Enable Loan Distributors to Service the Loan Need to offer an Enhanced Experience to Consumers across Locations, Loan Products and Lenders.

We offer a Loan Platform on the Mobile to the loan consumer for anonymous online exploration, comparison, selection for empowering consumer to ask for being serviced for a new loan and manage an existing loan for a replacement with low cost alternative. Our Platform organises the loan distribution in the most efficient way by using technology, sales & credit tools, while enabling existing conventional channels of loan distribution presently working with various lenders. WhatsLoan.com is the domain name of Home Equity India Private Limited, head-quartered in Bangalore. Our management team consists of experienced banking and technology professionals with prior careers in top banks and multinational companies such as CITI, Axis Bank, ANZ and HDFC Bank.


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